Turn Practice into Performance with AI-powered conversations
AI-powered training to help sales teams master skills, boost confidence, and close more deals—anytime, anywhere, as often as needed.
Used and loved by people at leading companies
Sales is a behavioral skill. Most training treats it like a knowledge test
Sales teams are expected to handle complex customer conversations, but in reality they often don't get enough practice before those conversations happen.
Managers don't have time to run role plays with every rep
New hires learn on real customer calls
Messaging becomes inconsistent across teams
Training is difficult to scale across organizations
Why Teams Choose Practis
Less ramp time, more closed deals — see how AI-powered training transforms your sales org from day one.
Faster onboarding for new reps
AI-powered practice sessions accelerate ramp time so reps start closing sooner
Better Objection Handling
Reps practice responding to real-world pushback until it becomes second nature
Consistent Messaging
Every rep delivers the same proven talk tracks. No more missed value props.
Scale without dependency
Train hundreds of reps simultaneously without pulling top performers off the floor
Built for enterprise
Designed for the security and compliance standards large teams require.
Track Performance
See exactly who's improving and where the gaps are.
Proven Results
Everything you need
for your team
Practis combines AI-driven practice scenarios, structured learning paths, and performance analytics so your team ramps faster and sells with confidence.
Use Cases
Turn practice into performance. See the impact on your bottom line with improved conversion, faster ramp times, and accelerated revenue growth.
New Hire Sales Onboarding
Ramp new reps faster by enrolling them in structured Practis sets.
Manager Coaching
Team leaders assign scenarios targeting specific skills like objection handling or cold calling.
Ongoing Skill Development
Scrimmage AI simulates unscripted, real time voice conversations.
Trusted by Industry Leaders
Hear from the sales leaders, managers, and reps who use Practis every day.
I've implemented Practis at two companies and would recommend it to any of my peers, especially those with distributed sales teams. With Practis we were able to improve our onboarding process, increase skills transparency and rapidly deploy new promotional messaging to our teams in the field. We saw a 30% improvement in weekly sales. We were also able to greatly improve our new hire retention through improving onboarding support and ensuring early success.
Support-related requests rarely go past a few hours. They are handled quickly and efficiently. This is the most responsive customer service I have ever experienced. They are super responsive and super accurate. There are never any issues.
A high-potential technician had shifted to sales but was struggling to hit his close rates. He immediately improved to a 67% higher close rate within 2 months of using the Practis App.
Practis allows us to drive certain behaviors that result in greater confidence, better reaction times and overall improvement in skill sets.
Practis helps me in the way of repetition, to kind of work through my words and know what I'm going to say. So when I'm in front of a customer, I feel confident in my responses. It's through repetition that I always have those answers ready to fire off.
Integrating Practis into our Customer Experience Center boosted our Quality scores from 72% to 87% within a year. Regular role-playing exercises during weekly coaching sessions have significantly improved team performance.
I've heard absolutely nothing but positive things from it. They're creating habits that they don't realize they have until a question comes up from a customer that they then feel confident enough to answer it because they've practiced it. As a region we've excelled. We've grown leaps and bounds in our market share.
We put a new hire on Practis for 1 week. The next week she had 3 times as many sales as our typical new hire.
I've implemented Practis at two companies and would recommend it to any of my peers, especially those with distributed sales teams. With Practis we were able to improve our onboarding process, increase skills transparency and rapidly deploy new promotional messaging to our teams in the field. We saw a 30% improvement in weekly sales. We were also able to greatly improve our new hire retention through improving onboarding support and ensuring early success.
Support-related requests rarely go past a few hours. They are handled quickly and efficiently. This is the most responsive customer service I have ever experienced. They are super responsive and super accurate. There are never any issues.
A high-potential technician had shifted to sales but was struggling to hit his close rates. He immediately improved to a 67% higher close rate within 2 months of using the Practis App.
Practis allows us to drive certain behaviors that result in greater confidence, better reaction times and overall improvement in skill sets.
Practis helps me in the way of repetition, to kind of work through my words and know what I'm going to say. So when I'm in front of a customer, I feel confident in my responses. It's through repetition that I always have those answers ready to fire off.
Integrating Practis into our Customer Experience Center boosted our Quality scores from 72% to 87% within a year. Regular role-playing exercises during weekly coaching sessions have significantly improved team performance.
I've heard absolutely nothing but positive things from it. They're creating habits that they don't realize they have until a question comes up from a customer that they then feel confident enough to answer it because they've practiced it. As a region we've excelled. We've grown leaps and bounds in our market share.
We put a new hire on Practis for 1 week. The next week she had 3 times as many sales as our typical new hire.
You ask. We answer.
Everything you need to know about transforming your sales team with Practis
01 What are the key components of the Practis Platform?
The Practis Platform includes three essential components designed to optimize sales training and performance management. The web portal acts as the foundation of our comprehensive sales training software, allowing team leaders to efficiently manage teams, track learning progress, and conduct content creation and management.
The training app, suitable for all mobile devices, is tailored for trainees to immerse themselves in scenario-based training, practice their skills, complete accuracy tests, and receive essential real-time feedback.
ScrimmageAI is improvisational roleplay opposite an AI Customer. Learners are put into conversational situations and challenged to "win over" or persuade the AI to do what they want. The AI Customer is programmed to be amenable or quite difficult depending on the skill level or seniority of the learner.
The team leader app, a vital extension of the web portal, is available across platforms and allows leaders to review submissions and deliver customizable feedback, enhancing the sales training experience for every team member.
02 How quickly can we start using Practis?
Practis, as a scalable sales training system, allows you to begin training within a matter of days, leveraging its web-based application and mobile compatibility. There's no requirement for additional hardware or software, minimizing initial setup costs. The sales training software streamlines the process of managing and delivering training content, enabling a swift and effective training rollout.
03 Can Practis handle training for big teams in different locations?
Practis is perfectly suited for handling training needs across geographically dispersed teams, offering a consistent and comprehensive training platform that includes virtual sales role-play ability.
Additionally, its flexible licensing options allow you to easily adjust the number of active users to match seasonal demands. This adaptability ensures that Practis can efficiently support any team size, at any time, making it an ideal choice for dynamic business environments.
04 What measurable benefits does Practis deliver for sales teams?
Businesses utilizing Practis can anticipate substantial enhancements in sales performance, marked by increased close rates and improved sales training retention. These outcomes are consistently evidenced in our comprehensive case studies, showcasing Practis's effectiveness in driving measurable improvements in sales metrics.
01 What are the content creation options available in Practis?
Practis offers two primary methods for creating training content. The first is the Practis Roleplay AI, an AI-powered tool designed to generate customer interaction scenarios from descriptions of sales situations. The second option is the use of an integrated editor, which allows you to manually create and customize various training materials tailored to your specific needs.
02 How does the Practis Roleplay AI enhance content creation for training?
The Practis Roleplay AI is an AI-based tool specifically designed to assist in the development of sales training content. It simplifies the content creation process by enabling users to generate, edit, and refine training materials through a guided wizard. This wizard asks specific questions about your sales challenges and uses your responses to produce tailored training content.
Once generated, you can further customize this content interactively by engaging with the AI, making it an ideal solution for enhancing customer interaction skills or creating new content from scratch.
03 How does Practis make training easier for sales managers?
Practis makes a manager's job easier by using AI to help put together and improve training materials quickly. Managers can then send out these fresh trainings right away.
The system includes Learning Management System (LMS) that helps managers pick out and keep the best trainings to share with any number of team members, no matter where they are. Plus, Practis has an automatic way to remind trainees if they're behind and let team leaders see who needs to catch up at a glance.
04 What is the rationale behind Practis's emphasis on repeated scenario practice?
Practis prioritizes repeated scenario practice because it solidifies key skills and bolsters memory, especially under the stress of real sales situations. This repetition, combined with modern, engaging training techniques, ensures that sales teams retain information and apply it effectively. Additionally, to maximize learning outcomes, Practis advocates for a diverse mix of training methods, enhancing versatility and adaptability in sales strategies.
05 How does Practis tailor training for different expertise levels within a sales team?
Practis offers tailored training to effectively elevate the entire spectrum of sales talent within your team. It's not just the top performers who can drive revenue; there's immense value in developing your mid-level sales professionals. Studies have shown that improving the skills of the mid-level 70% of your sales team can have a more significant impact on total revenue than the same improvement among your top performers. With Practis, you can unlock this potential and see a transformative effect on your sales outcomes.
06 How does Practis track and report on training progress for individuals and teams?
Practis can handle teams of any size and uses its built-in system to keep track of detailed training progress and performance. Managers get clear reports on how each person and the whole team are doing. Additionally, Practis allows you to create custom reports in Excel format. These reports let you look at training results from different angles, making it easier to understand and improve your team's training experiences.
Still have questions?
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